012: Real Expert: Jana Williams of Jana Williams Photos
Hey planners! Are you using social media as a part of your marketing strategy? If not, you might want to consider it as it’s a great tool for getting in front of your ideal client. This is one of the topics we touched on today with Jana Williams. Jana is an international lifestyle photographer and in this episode, she talks about how she leverages Pinterest and other social media tools to reach potential clients. We dive into working with your ideal clients and how they don’t show up overnight. She shares how she’s been doing during the COVID-19 pandemic, how she’s learned to find balance during this season and a little bit about her membership community, The Inspired Club.
What’s in this episode:
- How photography found Jana
- The next step she took after she found her interest in photography
- How it takes time to figure out who your ideal clients are
- Working with other vendors to make everything come together
- Why you should leverage different tools for your marketing efforts
- How you can be strategic and thoughtful with each wedding to attract ideal clients
- How the pandemic has been for Jana and her business
- Her experience of finding balance and your identity in this slower season
- What she does with her membership community, The Inspired Club
About Jana:
Jana is an international lifestyle photographer, educator and all around good human. She is based in Los Angeles, California but wears her Alabama roots loud and proud.
The Knot named Jana Williams one of the top100 most inspiring people in 2017 and she has been featured in Glamour, Brides, People, Grace Ormond and many more luxurious wedding publications but will all of her accomplishments the one thing we love most about Jana is how authentic, real and grounded she is. She often says that photography found her and we are so glad it did. We have had the opportunity to work side by side with Jana on many weddings and we are excited to share her contagious positive spirit with all of you.
Connect with Jana:
Website | Instagram | Twitter | Facebook | Pinterest
Today’s sponsor for the Planner Life Podcast is Honeybook. Honeybook and LVL go way back, and that’s because we were one of their first beta users. Honeybook is an online business management tool that organizes client communication, bookings, contracts, invoices and so much more - all in one place. They’re offering listeners of the Planner Life Podcast 50% off your first year. That’s a savings of $200 when you visit http://share.honeybook.com/lvlacademy. Membership options are flexible and this promotion applies whether you pay monthly or annually so simplify your to-do list and stay in control with Honeybook.
Links mentioned:
Tailwind
The Inspired Club
Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at The Planner Life Academy.
