024: Real Expert: Cindy Novotny of Master Connection Associates

Hey planners! If you're anything like us then the beginning of the year is when you typically have a freakout moment about needing to book some weddings! After a short moment, we collectively pull it together and remember the advice we’ve gotten from sales expert, Cindy Novotny. Cindy has been branded the radical mentor by thousands of executives around the world. In this episode, she dives into the truth about being a master at sales as a business owner in the wedding industry. She gives her straightforward, no-nonsense advice on how to build a continuous referral stream and become a better salesperson! 

What’s in this episode:

• Cindy’s backstory of how she got to where she is in her business
• The biggest mistake that wedding entrepreneurs make in sales
• How sales are different in the wedding industry versus other industries
• Her suggestions on getting continuous referrals from a past client
• What you need to become a better salesperson 
• Why you should use “we” wording to clients and be intentional about communications
• How to avoid looking like a pushy salesperson

Connect with Cindy:

Website | Instagram | Facebook

This episode of the Planner Life Podcast is brought to you by Your Legal BFF. One important part of your wedding planning business is having professionally drafted contracts that protect you and your business while helping clients feel secure about investing in you. Going to a lawyer can be intimidating and expensive, that’s why we’re proud partners of Your Legal BFF, your go-to legal bestie. They offer customizable contract templates specifically for the wedding industry. Head to yourlegalbff.com and use the code: Plannerlife to save 15% off your choice of select templates. 

Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at The Planner Life Academy.