033: Real Expert: Tayler Cusick Hollman of Sourced Co.
Hey planners! Are you ready to elevate your marketing and start speaking to your ideal client? You’re in luck! In this episode, we’re joined by expert marketer and co-founder of Sourced Co., Tayler Cusick Hollman. Sourced Co. is a stock photography membership service that helps wedding professionals marketing their businesses. Tayler shares how she got into this field, her tips for marketing your wedding planning business to your ideal client and tips for leveraging reviews, humanizing your content and so much more!
What’s in this episode:
How Taylor landed in the wedding industry
Why marketing in the wedding industry is unique
How to create content that speaks to your ideal client
Why humanizing your content is important
How to get over the “awkward teenage phase” of your business
Why you need to set aside a marketing budget
For full show notes, resources, links and to download the transcript head to http://plannerlifeacademy.com/episodes-and-show-notes/episode-033-real-expert-tayler-cusick-hollman-of-sourced-co
Today’s sponsor for the Planner Life Podcast is Honeybook. Honeybook and LVL go way back, and that’s because we were one of their first beta users. Honeybook is an online business management tool that organizes client communication, bookings, contracts, invoices and so much more - all in one place. They’re offering listeners of the Planner Life Podcast 50% off your first year. That’s a savings of $200 when you visit http://share.honeybook.com/lvlacademy. Membership options are flexible and this promotion applies whether you pay monthly or annually so simplify your to-do list and stay in control with Honeybook.
Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at The Planner Life Academy.
